DIGITAL CAMPAIGN Digital campaign is an effort or a technique used by a company for increasing the traffic to a website. And campaigns are done via different platforms like youtube, campaigning on websites, blogs, etc. Digital campaigning helps in increasing the sale of a product, make the brand more aware and helps in increasing the number of customers. There are various ways of doing digital campaigning. Search Engine Optimization (SEO) is one of the ways that will help in developing one’s business by increasing the visibility of the website. Social media marketing is another way of doing a digital campaign. It is not only inexpensive but also helps in showcasing one’s creativity. Pay per click is also one of the techniques that increase the traffic to the website. And lastly, content marketing like writing blogs or articles will not only make your website popular but also help the customer to know more about your website or product in a very precise manner. A digital campaig...
Google ads and Facebook ads- Comparable digital campaign
Pay per click services on Google
and Facebook are comparable and give best results when used in tandem. Google
Ads or Facebook Ads, what gives better return on investment (ROI)? This is a quintessential
question asked and answering it is very difficult. Reason is simple, few
companies use one of these in isolation. Generally companies use these paid
services along with other free digital marketing tools like search engine
optimization, Email marketing, Content marketing, WhatsApp marketing etc.
Small businesses cannot have openended marketing budget. They have to plan their digital campaign keeping inmind their limited resources. This is why I am attempting to solve the puzzle-
what gives better ROI, Google Ads or Facebook Ads. It is better to talk in
brief about both Google Ads and Facebook Ads before talking about ROI.
What are Google Ads?
Google is leading search engine
founded way back in 1998. This search engine can be used to search for anything
under the sun and quite naturally 70% of online users opt for Google. Google
processes more than three billion search queries every day at the rate of 40000
queries per second. This is huge. It is ridiculous to even think that Google
Ads will not be prominent part of advertising landscape. Previously called
Google AdWords, Google Ads is today world’s most preferred pay per click
advertising platforms. Advertisers have to shell out money only when a user
clicks on their ad. Other search engines also offer similar services but they
are not able to match Google. This is why the term ‘paid search’ has become
synonymous with Google Ads. ‘Your reputations consulting (YRC)’ offers quality
Google Ads management services and ranks highly among companies eying best
Google Ads management service company in Noida tag.
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What are Facebook Ads?
If Google Ads is popularly known as paid search, then Facebook Ads is similarly known as paid social. Facebook gathers a lot of Data. Birth date of users, location of users, friend circle of users, pages liked by a particular user, topics an individual user engages in and so on. This is treasure trove of information about prospective customers that advertisers can exploit. As Facebook Ads can be targeted towards a segment of users believed to be prospective customers, it remains quite popular among small business owners. YRC offers quality Facebook Ads services and leads the pack of companies eying best Facebook marketing company in Noida tag.
Google Ads vs Facebook Ads
Google Ads lets advertisers totarget prospective customers based on search query or keywords entered onGoogle. When a user performs a Google search, they get search results
instantly. At the start of every page of search results, first few listings are
promoted ones with the tag Ad. Advertisers can make their approach more
targeted by targeting people of specific age group, gender or geographic
region, who are searching for their keywords.
On the other hand, Facebook Ads
lets the advertisers to put up Ads targeted towards people who exhibit some
specific behavior or pattern. Based on demographics, Facebook Ads provides wide
range of targeting options. By virtue of various digital marketing services
including Google Ads and Facebook Ads, YRC has earned a reputation of being
best Digital campaign service company in Noida tag.
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