DIGITAL CAMPAIGN Digital campaign is an effort or a technique used by a company for increasing the traffic to a website. And campaigns are done via different platforms like youtube, campaigning on websites, blogs, etc. Digital campaigning helps in increasing the sale of a product, make the brand more aware and helps in increasing the number of customers. There are various ways of doing digital campaigning. Search Engine Optimization (SEO) is one of the ways that will help in developing one’s business by increasing the visibility of the website. Social media marketing is another way of doing a digital campaign. It is not only inexpensive but also helps in showcasing one’s creativity. Pay per click is also one of the techniques that increase the traffic to the website. And lastly, content marketing like writing blogs or articles will not only make your website popular but also help the customer to know more about your website or product in a very precise manner. A digital campaig...
Google ads and Facebook ads- Comparable digital campaign Pay per click services on Google and Facebook are comparable and give best results when used in tandem. Google Ads or Facebook Ads, what gives better return on investment (ROI)? This is a quintessential question asked and answering it is very difficult. Reason is simple, few companies use one of these in isolation. Generally companies use these paid services along with other free digital marketing tools like search engine optimization, Email marketing, Content marketing, WhatsApp marketing etc. Small businesses cannot have openended marketing budget. They have to plan their digital campaign keeping inmind their limited resources. This is why I am attempting to solve the puzzle- what gives better ROI, Google Ads or Facebook Ads. It is better to talk in brief about both Google Ads and Facebook Ads before talking about ROI. ...