DIGITAL CAMPAIGN Digital campaign is an effort or a technique used by a company for increasing the traffic to a website. And campaigns are done via different platforms like youtube, campaigning on websites, blogs, etc. Digital campaigning helps in increasing the sale of a product, make the brand more aware and helps in increasing the number of customers. There are various ways of doing digital campaigning. Search Engine Optimization (SEO) is one of the ways that will help in developing one’s business by increasing the visibility of the website. Social media marketing is another way of doing a digital campaign. It is not only inexpensive but also helps in showcasing one’s creativity. Pay per click is also one of the techniques that increase the traffic to the website. And lastly, content marketing like writing blogs or articles will not only make your website popular but also help the customer to know more about your website or product in a very precise manner. A digital campaig...
6 Free or Affordable Small Business Website Design Tools It doesn't matter who your customers are or what you are selling, a website has become today's standard calling card. But unless you're a seasoned web professional, the idea of building your own site can be overwhelming. Listed below are 6 free or low-cost options that are easy to use for small business owners. Wix Wix allows you to create a site quickly by dragging pictures and features over and adding your own text. This program allows you to skip learning HTML or other coding languages. While the basic versions are free, if you want your own domain you will need to purchase a paid membership. Plans are priced at various levels, and options include domain names, file storage, premium applications, hosting and support. Yola Yola is a simple program that can be ideal for small business websites. The basic version is free and allows you to build a functional site to promot...